The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
It is difficult for small businesses to generate publicity about their brands. This makes it harder to find more customers and therefore increase profits.
If your potential customers don’t know that you exist, they simply won’t do business with you. There are various ways for small businesses to build their brand recognition and awareness. But most of these methods take time to show significant results. This is where publicity stunts come in! A publicity stunt is an unusual, unexpected, outrageous, or hilarious publicity activity designed to raise awareness about a certain product or cause.
Premium Article
Get Full Access for Ksh299/Week.
Bold Reporting Takes Time, Courage and Investment. Stand With Us.
🔥 Flash Sale !
Subscribe now and enjoy 50% off monthly and annual plans. Offer ends in…
Stand With Bold Journalism.
Stand With The Standard.
Journalism can't be free because the truth demands investment.
At The Standard, we invest time, courage and skills to bring you accurate,
factual and impactful stories. Subscribe today and stand with us in the
pursuit of credible journalism.