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Facebook has completed a series of deals for the right to show music videos on its platform, raising the prospect of its competing more with Alphabet’s video platform YouTube in the area, Bloomberg reported on Thursday.

The social media giant is expected to announce partnerships with three of music world's biggest labels, Universal Music Group, Sony Music Entertainment and Warner Music Group, the report said, citing people familiar with the matter.

Universal as a group is home to Taylor Swift, Lady Gaga and Rihanna, among others, while Sony’s big names include Beyoncé, Mariah Carey and Alicia Keyes. All three boast a host of back catalogues.

Bloomberg reported in December that Facebook was looking to acquire rights to music videos from major record labels to boost its Watch video service, while TechCrunch earlier this month said that it could launch licensed music videos in the United States in August.

SEE ALSO: Facebook, Twitter pull Trump posts over coronavirus misinformation

Facebook, Sony, Universal Music and Warner Music Group did not immediately respond to Reuters’ request for a comment.

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