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Firm now urges state to market local tea, coffee globally

Al Azizah General Trading LLC executive director Jalal Balala at a Mombasa hotel. [Maarufu Mohamed, Standard]

A Global Tea and Coffee selling firm has challenged the government to undertake aggressive international marketing campaigns for Kenya’s tea and coffee to help boost the sector.

 Speaking at a Mombasa hotel, Al Azizah General Trading LLC executive director Jalal Balala said it is high time the government took advantage of the quality of local tan and coffee to compete at the global arena with major producers such as Sri Lanka and India.

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