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British design genius behind the iPhone, to leave Apple after 27 years

British technology guru Sir Jonathan Ive has been promoted to Apple's chief design officer

The British man who designed the iPhone, iPod and Mac is leaving Apple after more than 20 years - saying it is a "natural" time to go.

Chief design officer Sir Jonathan Ive - known widely as Jony Ive - will leave the company to start his own design firm, Apple said.

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