Samsung has finally unveiled its highly anticipated foldable smartphone, the imaginatively named Galaxy Fold, with an eye watering price tag of USD1,980.
The phone, which will go on sale in the UK on May 3, has a 4.6-inch screen on the front, but opens like a book to reveal a 7.3-inch flexible display inside.
The internal display is capable of showing up to three apps at a time, so you can surf the web, text, work, watch video and share posts on social media simultaneously.
Samsung said it has been working with Facebook, Google and Microsoft to create special versions of their popular apps to fit the new display.
"We created Galaxy Fold for those that want to experience what a premium foldable device can do, beyond the limitations of a traditional smartphone," said DJ Koh, chief executive of Samsung Electronics, at the Galaxy Unpacked event in San Francisco today.
Samsung had to develop new manufacturing processes for the phone's hinge, which has multiple interlocking gears to allow it to withstand being opened and closed hundreds of thousands of times.
As well as the flexible display, the Galaxy Fold (previously known as the Galaxy X) comes equipped with six camera lenses - three on the back, two on the inside and one on the cover - and a fingerprint scanner on the side for unlocking the device.
The internal components, including two battery cells, are evenly distributed across the two halves of the device, so the Galaxy Fold feels balanced in your hands, according to Samsung.
It comes in four colours - silver, black, green and blue.
The Galaxy Fold launched alongside Samsung's Galaxy S10 family of smartphones, which have a range of exciting features, including almost edgeless displays and innovative ‘punch-hole’ cameras.
While Huawei gained market share last year, the entire smartphone industry saw device sales fall, as the Chinese economy struggled toward the end of the year.
Koh said the aim of the launch was to "to recharge growth for our industry."