Kenya Tourism Board (KTB) has unveiled a blueprint for counties to identify and develop products and experiences that each destination has to offer.
The agency has been running programmes across the country to sensitise county governments and the private sector on the new strategy, role of each player and what it takes to actualise the plan.
KTB on Friday hosted over 37 county government representatives and private sector players to a one-day training session at a Nairobi hotel to build their capacity for the exercise.
KTB Chief Executive Officer Betty Radier said the session was aimed at strengthening the existing link between the product and experience by identifying top experiences in each county and packaging the same for better outcomes.
“It is an opportunity to create firm synergies to ensure that we have a strong and positive narrative of the destination,” she said.
“We have unique tourism products across the country, which need to be identified and developed as part of our strategy to offer diverse tourism experiences to our visitors,” she added.
At the end of the training, Dr Radier said the teams would be able to validate the identified potential top experiences and begin the process of auditing and developing them.
Over 50 private sector players from counties have applied for the exercise and KTB will evaluate the top applications before undertaking site audits of the identified products and experiences.