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KTB seeks to promote top county attractions

Kenya Tourism Board CEO Dr Betty Radier, Tented Camp Lodge proprietor Dr Wanjiku Ndungu and Kisumu County Tourism CEC Achie Alai share a light moment during a capacity building summit for county tourism officials and private sector in Nairobi on Friday.

Kenya Tourism Board (KTB) has unveiled a blueprint for counties to identify and develop products and experiences that each destination has to offer.

The agency has been running programmes across the country to sensitise county governments and the private sector on the new strategy, role of each player and what it takes to actualise the plan.

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