KTDA eyes orthodox tea as demand increases

Part of a trade delegation from the ORIMI TRADE of Russia which deals in orthodox tea taken through tasting of the commodity after production at Kangaita tea factory, by senior KTDA officials (PHOTO;Munene Kamau)

Due to the prevailing stiff competition of agricultural products at the World market, the Kenya Tea Development Agency (KTDA) has embarked on a radical shift from black tea production to the orthodox brand.

The shift has also been occasioned by the emergence of new consumers whose taste is different from the old tradition according to processors and dealers of the commodity.