German car franchise, BMW is set to cost less as Simba Corporation cut the prices of 25 BMWs by millions.
The corporation is aexpected to hand over the franchise to its competitor Inchcape Plc. The company is selling these 25 models at a discount ranging in millions.
Simba also intends to lower the prices of all its vehicles as a means to reward its customers. The vehicles in target are Mitsubish trucks.
Bavaria auto, Simba’s supplementary branch will sell all the listed BMW models at a discount of Sh2.2 million to Sh4 million. BMW X6 which was going for Sh14 million will now cost Sh10 million a Sh4 million discount, BMW 530i whose marked price was Sh11.9 million has been reduced to Sh9.7 million a reduction in discount of Sh2.2 million. BMW 320i GT is going for Sh7.1 million from a previous Sh9.7 million.
Bavaria has been in charge of selling BMW cars since 2008 after it secured this deal from the BMW AG.
Simba’s CEO, Dinesh Kotecha announced that the grand sale will have to give Sh50 million discount as it celebrates its 50 years.
Inchcape gets this deal after also taking over the sale and distribution of Jaguar Land Rover JLR from RMA in June a move set to increase market leadership of the company.
BMW sales stands at 74 units, a 54 percent of the total sale of Jaguar and Land Rover models which stand at 63 units semiannually.
Inchcape Plc secured this deal after the BMW AG made a point of getting few dealers in the region including Kenya, Uganda and Tanzania to sell its cars in various bazaars.