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What new European Union data laws hold for Kenyan firms

What new European Union data laws hold for Kenyan firms

The European Union parliament last year voted on a new set of legislation that spelt out how companies and institutions handle the personal data of individuals they interact with.

The new laws, known as the General Data Protection Regulation (GDPR) were developed as a response to growing concern that consumers are losing control of their personal data and privacy to businesses that are increasingly engaging in data analytics to gain a competitive edge.

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