KCB Group is Africa’s top social media brand in banking in the latest Africa Brand Index Rankings. The Bank has been ranked position one for its outstanding use of social media platforms in customer engagements. In the new rankings the Bank has improved to position 20 overall in the Top 25 African Brands on Social Media.
Commenting on the award KCB Group CEO Joshua Oigara said with the increased brand awareness online, KCB has been keen to leverage on social media to meet its business objectives as well.
“Social Media has grown from being a mere digital channel for “socializing” to one of the most powerful digital marketing tools for products and brands. It has also proven to be a very cost-effective way of communicating to a global audience,” said Oigara. ”We have also seen an increase in engagement where more and more customers are realising that they can effectively communicate with us through social media and expect timely feedback, He added.
KCB shrugged off stiff competition from among other recognized regional banks in the category who included GT Bank, First bank, Ned Bank and First National Bank
The Africa Brand Index is a listing of the most successful brands on the continent on social media, according to key metrics such as community growth, content engagement, sentiment and dozens of others
Last year KCB Group was named the winner for “Best Use of Social Media by a Financial Institution in Africa” during the Social Media Africa Awards in Lagos Nigeria for the banks use of social and digital media as a means of mobilization and awareness sub-platform for deepening access to and enhancing the use of Social Media and to facilitate the clear-cut awareness about its positive impact.
KCB has invested heavily in social and digital platforms in a bid to reach out to its targeted audience in different locations given its presence in six African countries and a wide network of over 240 branches.