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NAIROBI, KENYA: Kenya Tourism Board (KTB) has set aside over Sh140 million for global advertisement campaigns as part of the recovery efforts to revive the sector that has recorded a drop in the recent past.
Speaking at the 2015 International Tourism Bourse (ITB), in Berlin Germany, KTB Managing Director Muriithi Ndegwa said the campaigns to be undertaken both below and above the line media platforms will kick off from next month.
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