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Online stores lay out strategies targeting Christmas shoppers

Online shopping

Competition for a share of online shoppers is on as consumers enter the December holiday season. On the list of big hitters are local players Jumia, global online payment platform PayPal, credit card companies, commercial banks and supermarkets, all keen to get a share of the wallet.

On a global scale, PayPal continues to be at the forefront of the digital payments revolution, processing almost 10 million payments for customers per day. “With our 157 million active digital wallets, we have created an open and secure payments ecosystem that people and businesses use to transact with each other online and on mobile devices,” said Efi Dahan, PayPal Regional Director Africa and Israel.

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