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Apple’s CEO apologises for service flaws

Apple Inc Chief Executive Tim Cook apologised yesterday to customers frustrated with glaring errors in its new Maps service, and, in an unusual move for the consumer giant, directed them to rival services instead, such as Google Inc’s Maps.

The rare apology follows Apple’s launch of its own mapping service earlier this month, when it began selling the iPhone 5 and rolled out iOS 6, the highly anticipated update to its mobile software platform.

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Apple Tim Cook