Carrefour Kenya targets number 2 retail ranking this year

Carrefour aims to add floorspace and use ultra-competitive pricing to boost sales and increase market share. [Photo: Courtesy]

NAIROBI, KENYA: Carrefour aims to become Kenya’s number two retailer this year, adding floorspace and using ultra-competitive pricing to boost sales and increase market share, its franchisee holder in the country said.

Majid al Futtaim’s (MAF) Kenya head Franck Moreau said that, since launching there three years ago, the franchise of the French hypermarket chain had grown far faster than expected, attracting a strong client base among the country’s expanding middle class.