Firms feel heat of cost of living crisis as Kenyans cut spending

Naivas Supermarket warehouse along Mombasa Road. [Wilberforce Okwiri, Standard]

Companies and businesses around the country are feeling the pinch, grappling with a significant slowdown in activity as rising prices hit the pockets of ordinary Kenyans, making them less willing and able to spend.

This downturn, revealed in a key economic survey, deals a fresh blow to job creation, as companies struggle to sustain their workforce without robust sales.