Steps Kenyan startup founders can take to optimise success

Africa Lead at Standard Chartered Bank's fintech investments and ventures arm, Dan Karuga. [Courtesy]

Last year was tough on Kenyan startups and the trend continues with recent casualties such as e-commerce firms Copia and MarketForce.

Startups failing is not a new phenomenon - Founders Factory Africa estimates that 20 per cent of startups fail within a year and 90 per cent ultimately fail. As such, startup failures in Kenya, or indeed other parts of the world, should not be viewed with a harsh lens.