IEBC clerks at the Huduma Centre in Meru at the start of the Enhanced Continuos Voter Registration. [Phares Mutembei, Standard]
Nelson Mandela, South Africa’s first democratically elected president, was also known by his brand number 46664. An amalgamation of his prison number and year of actual imprisonment, 46664 went on to have such serious brand equity that it lent itself to various charity causes. Mandela, a paragon of selfless leadership, served just one term as president, a rarity in a continent where many leaders die from the vagaries of old age while in office.