Safaricom at 20: What the future holds for Kenya's Largest Telco

Members of the public observe a one-meter distance as they visit a Safaricom mobile shop along Nairobi. [Elvis Ogina, Standard]

It was a rainy Monday evening on October 23, 2000 and all roads led to the Carnivore grounds, Nairobi. 

That evening, Kenya’s second mobile telecommunications firm Safaricom was officially launching its services under the tagline, The Better Option.