The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Paris St Germain's Neymar celebrates with teammates after winning the Coupe de la Ligue [COURTESY]
French soccer champion Paris Saint Germain (PSG) has signed a multi-year sponsorship deal with Chinese consumer electronics and home appliances company Hisense, the companies said on Monday.
The deal comes as Europe’s top soccer clubs all look to increase their foothold in the lucrative Chinese market.
Get Full Access for Ksh299/Week.
Uncover the stories others won’t tell. Subscribe now for exclusive access