Don’t be sucked into toxic hustle culture

As an entrepreneur, you’re more likely than the rest of the population to fall victim to the “Hustle Culture”. As the name implies, hustle culture promotes constant working and devoting most of your time to the pursuit of “success”. In the hustle culture, success is only measured in tangible, material and monetary terms.

Entrepreneurs who have bought into the hustle culture often take to social media to brag about being “always on”. They boast about taking no breaks, having no time for leisure, no weekends off, and not getting enough sleep.  You might have come across a certain image on social media captioned “Don’t stop when you’re tired. Stop when you’re done.” These kinds of images and their “inspirational” captions perfectly show the philosophy behind the hustle culture: workaholism.