Why Kenyans can’t feel impact of the Big Four agenda

Jubilee government’s Big Four agenda belongs to the world of socio-economic reforms. Ideally, such reforms should have a solemn face, a face that communicates seriousness of the transformative programme. If implemented effectively and genuinely it has the power to transform our country in big ways.

However, the programme cannot heedlessly borrow style and substance from the kind of advertising embraced by the world of fashion. Such an approach primarily thrives on fancy fads cleverly crafted to seduce customers. That won’t work, Kenyans need to believe in and own the agenda.