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Media houses have written to Kenya Audience Research Foundation saying that the body has been giving research findings that are not credible and not in touch with the reality of media content consumption.
In the letter, the media houses have told KARF to pull down research studies from circulation they published in the past years. They state that they have lost faith in KARF and have consequently called for the disbandment of the body so that a more credible replacement can be constituted.
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