Businesses must offer leadership in human rights across the world

This year, the world celebrates the 70th anniversary of the Universal Declaration of Human Rights (UDHR).

This comes in a climate of declining global commitments to international legal instruments, evidenced by receding human rights leadership from traditional Western champions.

According to the 2018 Rule of Law Index, more than 70 of 113 countries are experiencing an erosion of fundamental human rights.

Under pressure from rising populism buoyed by mass migration, States’ declining leadership in the promotion and protection of basic human rights has brought into sharp focus the role of business in this crucial arena.

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Ubiquitous in public life, instrumental in social/cultural development and central to national and the global economies, business has often oscillated between champion and violator of basic human rights, from labour standards to gender norms and communal land rights.

Crucially, business has often if not always followed governments’ cue in determining the extent in which to observe, promote and advance human rights. For instance, they comply with labour or environmental standards only when they become a legal compliance issue.

Human face

While the formation of the United Nations Global Compact in 2000 – the brainchild of former UN Secretary General Kofi Annan initiated to “put a human face to the global market” – ushered in an unprecedented era of sustainable and socially responsible business.

It was codified in the universal Ten Principles around human rights, labour, environment and anti-corruption, business commitment and stewardship in human rights needs to be accelerated further to make meaningful impact.

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Key to sustained corporate commitment to human rights has been consumer, employee, government and investor demands for responsible business.

Up to 66 per cent of global consumers say they are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact; employee morale is 55 per cent better while employee loyalty is 38 per cent better in companies with strong sustainability programmes;.

Government policymakers – from Europe to Africa – are increasingly requiring both companies and investors to consider the environmental, social and governance impact of their holdings while responsible investment is a rapidly taking root.

For businesses, the main value proposition for commitment and stewardship of human rights has been creating “large-scale positive impact” in the communities they operate in, which will in turn generate long-term and sustainable profits for the business.

More importantly, however, respecting human rights is a global standard for all businesses wherever they operate, regardless of the States’ ability and/or willingness to fulfill its human rights obligations.

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A significant number of businesses have already subscribed to this paradigm shift, taking concerted actions to respect human rights and provide remedy when violations arise.

But as populism and authoritarianism are increasingly celebrated by many electorates, from Brazil to the Philippines, Hungary to the US, these consumer-employee-government-investor pressure points are diminishing to the extent of eroding the hard-won progress in business commitment to human rights – which is more necessary now more than ever as much as it is still inadequate.

On cue

Will business retreat on cue from the Governments’ apparent retreat in human rights, or rise to the occasion and take leadership of this crucial issue?

While declining State commitment heralds a similarly uncertain future in corporate adherence to human rights, the business case for social responsibility remains as relevant today as it has ever been: public goods – equality, freedom, and well-being – are as much, if not more, in the private interest.

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Observing and promoting human rights remains an important success criteria for any business, as there’s no more conducive an operating environment than an equal and just society.

Indeed, long-term business success is contingent on the elimination of poverty, discrimination, forced labour and overall human rights stewardship.

Simply put, the more you promote human rights, the better your business is doing.

On this 70th Anniversary of the Universal Declaration of Human Rights, there is no better way for business to celebrate than with a strong commitment to fundamental human rights, and to being a force for good.

Ms Njino is Executive Director of Global Compact Network Kenya.

Universal Declaration of Human RightsUDHR2018 Rule of Law IndexHuman Rights