Pack your fresh produce well, it will fly off shelves

The beauty of cut produce elegantly displayed in markets attracts buyers who want to see inside the fruits and vegetables they are buying to better assess quality. [Courtesy]

Farmers invest time and care to cultivate and harvest their produce. To attract the consumers, they need to ensure their products stay fresh with a packaging that will please buyers.

Packaging is the first step towards adding value to fresh produce. Decent packaging sets the tone for what follows; it catches the consumers eye first. If you want to see this at work, visit the fresh market stores and you will notice that many consumers make decisions on what to buy based on packaging.