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Sidai: How we sold the dream to investors

A model displaying a wedding gown from Sidai Brides. [Photo: Sidai Brides]

“I think the one thing people remember about a wedding is how the bride looked,” Wairimu Mwai, the founder of Sidai Brides, says.

“Yet I find it interesting that one of the toughest challenges for a bride is to justify how much she spends on her dress and accessories because we’re culturally brought up to put our guests’ interests before our own. But this shouldn’t apply on our wedding day.”

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