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Retailer gets 'blacklash' for preferring whites

Chandarana Supermarket, one of Kenya's oldest supermarket 

An email by an overzealous marketer had one of Kenya's oldest supermarket chains fighting for its survival.

It was was a sad story for Chandarana Supermarket yesterday as Kenyans on social media descended on it over its leaked email purporting to pursue a "racialized" marketing strategy.

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