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Now Brand Kenya unveil index to brand counties

Infortrak CEO Angela Ambitho during the launch of Brand Kenya'a County Branding Index in Nairobi yesterday. [Courtesy]

An index that counties can use to benchmark the strength of their brand and position themselves as trade, investment and tourism hubs was launched yesterday in Nairobi.

The County Branding Index (CBI) was presented to County Executives in charge of tourism and trade and it is hoped that after adoption by the 47 counties branding will take a key role in the planning of county budgets.

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