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The Standard e-Paper
Truth Without Fear
The Standard Group Plc is a
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print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
An index that counties can use to benchmark the strength of their brand and position themselves as trade, investment and tourism hubs was launched yesterday in Nairobi.
The County Branding Index (CBI) was presented to County Executives in charge of tourism and trade and it is hoped that after adoption by the 47 counties branding will take a key role in the planning of county budgets.
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