New EU data laws catch Kenyan firms off-guard

IT technician working on his laptop while standing inside of a server room.

If you use the Internet often or have subscribed to online services you might have received a flurry of emails in the past few days asking you to “opt in” or give your permission to continue using the service.

This follows new regulations from the European Union (EU) governing how companies collect and use consumers’ data placing new conditions aimed at safeguarding users’ privacy online.