Beer maker AB InBev pumps up the volume in Africa

A woman serves a one litre bottle of AB Inbev's Carling Balck Label beer at a bar in Cape Town, South Africa, May 11, 2018. REUTERS/Mike Hutchings

Sitting outside the ramshackle Vimba Tavern in Johannesburg’s Alexandra township, Patrick Mashego swigs from a one-litre bottle of Carling Black Label, South Africa’s most popular beer.

Rolled out by AB InBev across the country this year, the larger bottles are part of a plan by the world’s biggest brewer to lure price-conscious South Africans to its mid-market beers and away from bargain rivals or home brews.