Russia hosts World Cup in heat of battle with West

The World Cup kicks off in Russia in a month’s time with the hosts at loggerheads with the West and intent on using the football showpiece to trumpet their superpower status.

Russia was a controversial choice when it was handed the rights to the world’s most watched event in a 2010 vote now tainted by bribery charges.

That choice is possibly only more controversial today.

The years since have seen Moscow clash with the West over everything from Syria and Ukraine to the poisoning of a former Russian double agent in England.

Russia was even banned as a country from this winter’s Pyeongchang Olympics after being accused of state-sponsored doping at the Sochi Games it hosted four year earlier.

The diplomatic barbs have been laced with Cold War-era venom and accompanied by the largest expulsion of diplomats in history.

Yet Vladimir Putin is riding as high today as he was eight years ago. The former KGB spy’s popularity with Russians remains unshakeable and his presence on the international arena is more dominant than when he first came to power in 2000.

The scandals and diplomatic wrangles have failed to generate a repeat of the boycott that saw nearly half the world stay away from the 1980 Moscow Olympics over the Soviet invasion of Afghanistan. And Putin will have the chance to wield the “soft power” afforded by the football showpiece to project himself as a man of domestic achievement and global bearing.

Yet the tournament also comes riddled with peril for Putin.

Russia has spent in excess of $13 billion — a World Cup record — on giving many of the 11 host cities their first post-Soviet facelifts.

Host city Saransk, for example, is best known for being the capital of a deserted region where Russia has set up female penal colonies