Why online is the next big frontier for advertisers

More than 90 per cent of Internet connections in Kenya are recorded on mobile devices hence the allure by more advertising firms. [Photo: Courtesy]

If you are looking to have your product or service reach the largest number of prospective customers, you should start thinking less of billboards and TVs but more of smartphones.

The increased popularity of smartphones and falling data prices have seen consumers stay on their handheld devices longer. And more businesses globally are beginning to take notice.