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Clothing giant H&M in trouble over racist advert of black child wearing jumper branded "coolest monkey in the jungle"

A photo on the company's website of a black boy wearing a green hoodie with the inscription "coolest monkey in the jungle" that triggered outrage. [Photo: Courtesy]

Swedish clothing giant Hennes and Mauritz on Monday apologised and removed an advertisement of a black child after the company was accused of being racist on social media.

A photo on the company's online website of a black boy wearing a green hoodie with the inscription "coolest monkey in the jungle" triggered outrage among observers.

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