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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
NAIROBI, KENYA: Last week I went out for lunch with a friend. The umbrellas providing shade at the outdoor restaurant we went to were branded Coca-Cola. Right outside it was a Coca-Cola billboard. My friend asked for a Coca-Cola, and when I was about to show him a video on YouTube, a Coca-Cola ad came on.
And it hit me that the amount of marketing you put into a brand is very important for it determines its reach, which later translates into profit.
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