New firm launches betting product

The scramble for sports gaming revenue has become stiffer with the entry of a new betting firm.

Cheza Gaming launched its operations this week on a promise to offer sports lovers easy games with instant returns.

The company has started with a flagship product dubbed ‘Hela 5’ , which will allow sports enthusiasts to place bets during a live match.

Bettors will, for instance, be able to offer a wager that a goal will be scored within the next five minutes. Should that happen, they win five times their stake instantly.

Make predictions

“With two groups of potential players in the market today; players who play, but are underwhelmed by the current gaming experience and, second, people who want to play but find sports betting complicated, Hela 5 offers a solution to this with a simple, easy and fun approach to betting,” said Cheza Gaming Chief Executive Barney Barrow.

Players will be able to register and make their predictions through three channels; online, SMS or USSD. Other hela brand games that the company plans to release into the market in the coming weeks include Vuvuhela, a sport betting solution and helasports, a sport content platform available online, on SMS and mobile app.