Government in plans to set up agency to market business tourism

Delegates follow proceedings at the recent Tokyo International Conference on African Development (TICAD) at Nairobi’s Kenyatta International Convention Centre. The conference was one of the major meetings held in Kenya last year. [File, Standard]

Kenya is looking to intensify tourism product diversification with the planned setting up of an entity specifically tasked with marketing the country as a business and conference tourism destination.

The Ministry of Tourism said it had already laid the ground for the establishment of the Kenya National Convention and Exhibition Bureau (KeNCEB), which is set to start operations by July.