Kenya’s global openness hampered by inadequate airport infrastructure

Easter holiday makers enjoy themselves at the Jomo Kenyatta Public Beach, Mombasa on Good Friday. [ Photo: Gideon Maundu, Standard]

Kenya is yet to scratch the surface in diversifying its tourism products, with culture and business being primes areas for the sector.

The country has made effort to market itself as a cultural and conference tourism destination to increase visitor numbers and shore up earnings, but the two segments are largely untapped, a new report shows.