Online visibility did it for me
SEE ALSO :Online shop for mums launchedI always tell those that I mentor that finances should be the least of your worries when you venture into business.Personally, I have had a number of challenges but I will list a few.First, there is the challenge of forming HR processes and procedures that will help you carry out your business without loopholes. Second is convincing potential clients that you are the best-suited person to carry out the job. I have learnt that visibility leads to credibility, which then leads to profitability. Therefore, I have to do my best to ensure that I am visible in all relevant forums, especially the Internet. I have landed my biggest clients from my website and BlogSpot. If you Google interior designers in Kenya, guess who pops up first on the list? My firm. Elle is among the few recognised interior design firms in Kenya.Third, there is the challenge of staffing. As a young and upcoming business, you cannot afford to pay salaries similar to what employees get in bigger and more established companies. You therefore end up employing fresh graduates or less qualified staff who need a lot of training. Also getting staff members who share your vision is close to impossible.Fourth, the challenge of effectively managing finances. You need to know when to plough back into the business, when to give offers on your product or service, when and how much to pay yourself and support staff. Fifth, maintaining an effective customer database. Once you have clients inquiring about your services, you should have a database where you store their contacts for follow up. It also helps you know your clients by name and make them feel valued. At Elle, we have a database of past, present and potential clients who we always update on our new products or any other developments. Most businesses collapse within the first six months of establishment. Yours has survived the tide. Share the secret?Perseverance, commitment and countless prayers! I have also had to constantly invest in new ways to improve what I offer so that I remain relevant in the market.Branding doesn’t only work for the big firms; it also works for upcoming business. Working on my brand perception and building customer confidence in the brand. This can only be achieved if you not only know your products well, but also meet and even exceed customer expectations.Make your brand consistent on every medium so that it can eventually speak for itself. I used to go hunting for clients before but now things have changed and my staff and I are overwhelmed by the amount of business coming in.What makes Elle Interior Designers stand out?At Elle we attend to all clients as equals and we don’t choose who to attend to and who not to attend to. We also offer landscape design and maintenance services as well as interior design and decoration, landscaping, events management and flower arrangement training in our design school in Kileleshwa and Town campus.Who are some of the people who mentored you?I have picked a lot of business wisdom from my mother and father-in-law. My husband has also been a main pillar in my business and I don’t know where I would be without their his support.What would you tell young women who are jobless and desire to be like you, yet have no starting capital?If capital is what is stopping you, then you have no idea what is in store. Capital should not be a hindrance of you have a passion for business. What drives you?Personally, I am self-driven. But the thought that others have made it before me also keeps me going.I am also driven by the fact that someone somewhere is getting inspired by my story.
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