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The Standard Group Plc is a
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Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
By Omulo Okoth
People go down on their knees sweet-talking firms for corporate sponsorship. When it does come, it is normally after intense and serious negotiations, spiced with behind-the-scenes lobbying. Big firms like Coca Cola are adept at such negotiations, what with its long experience in sports.
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