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Safaricom invests in mobile-based research startup

Safaricom’s Spark Venture Fund has announced its second investment in mSurvey. mSurvey is a mobile research platform leveraging SMS and mobile messaging technology to simplify access to on-demand data from the emerging world. PHOTO: COURTESY

Safaricom’s Spark Venture Fund has announced its second investment in mSurvey. mSurvey is a mobile research platform leveraging SMS and mobile messaging technology to simplify access to on-demand data from the emerging world.

Launched in 2012 by Kenfield Griffith, an MIT PhD alumni and Caribbean Native, mSurvey was to simplify access to high-quality data from hard-to-reach communities.

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