Kenya woos South African tourists

Leopard Beach Resort's general manager Mohammed Omar (front right) with other Kenyan delegates as they hold the platinum award which was won by the Magical Kenya stand during the Indaba Tourism Trade Fair in Durban, South Africa, June 06, 2016. (PHOTO: GIDEON MAUNDU/ STANDARD)

Asambe Kenya.” Those were the words that greeted anyone who visited the Magical Kenya stand at Indaba 2016, which took place in Durban, South Africa, early last month.

“Asambe Kenya” is Zulu for “Let’s Go Kenya” and was an apt rallying call by local tourism promoters that attended what is considered the largest tourism trade fair on the continent – Indaba 2016 – which took place at Inkhosi Albert Luthuli International Convention Centre in Durban.