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BlackBerry Ltd's move to embrace Android may be aimed at lifting revenue from its software and device management segment, but analysts say it may inadvertently give its device arm a fillip and a new lease on life.
"From the standpoint of marketing, this is a great way for BlackBerry to get visibility. It really doesn't hurt them much, and the upside is high," said Rob Enderle, who runs technology consulting firm Enderle Group.
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