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Kenya unveils major tourism promotion campaign in Italy

Kenya plans to use the ongoing world exhibition in Milan, Italy as a staging ground to restate the country’s position as a top tourist destination in Africa and mobilise export products into the European Union (EU) market.

Tourism Cabinet Secretary Phyllis Kandie described the forum as an important arena to market Kenya’s tourist sites especially after the recent signing of Economic Partnership Agreements (EPAs) between EU and East African Community (EAC) trading bloc.

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