Kenya will seek to attract more investors and tourists from Europe and the rest of the world during the Kenya Week activities on the sidelines of the ongoing World Expo in Milan, Italy.
East African Affairs, Commerce and Tourism Cabinet Secretary Phylis Kandie said Kenya is looking forward to a successful Kenya Week where the spotlight will be on Kenya and the immense opportunities available for both investment, trade and tourism.
"Kenya’s participation in the global event which has been running for six months now will reach its climax when President Uhuru Kenyatta presides over the Kenya Week celebrations in a key note address to a business forum slated for September 8, 2015,’’ she said.
The Kenya Week, Kandie said runs from September 7 to September 12, and will showcase the country to the world and in particular the Italian community.
“The objective is to maximise the country’s exposure and appreciation of opportunities to the world through the theme, “Kenya: Land of Unlimited Possibilities.” Opportunities to be showcased include investment, tourism, mining, agriculture, oil and gas, infrastructure, ICT and value addition prospects in the leather sector,’’ Kandie said.
She said the leather industry is ripe for investment by Italian firms creating major potential for employment creation.
The unique six month-long expo, held every five years, attracts huge global attention due to the large number of exhibitors, visitors and participation of 150 countries, with over 20 million visitors expected at the global meeting.
On Thursday 10 September, Expo Milano 2015 will host the “Kenya Expo Run”. For the first time in history, the Universal Exposition opens its gates to running enthusiasts, becoming the arena for two special road runs: a 10km international competitive race and a 3km amateur run.
The Export Promotion Council CEO Ruth Mwaniki said Kenya has traditionally been an important tourism and investment destination for Italians. “This is demonstrated by their numerous investments in Malindi, Watamu and Diani, which are also frequented by many Italian tourists,’’ she said.
Ms Mwaniki who is heading the Kenyan delegation exhibiting at the forum said many Italians “are interested in Kenyan cuisine, particularly coffee, chapati and Tusker beer.”
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