Why Africa is on cusp of consumer boom

Africa could benefit from an economic boom owing to potential entry of foreign investors looking to pump billions of dollars into the technology and manufacturing sectors.

A new study by consulting and business advisory firm Deloitte shows that the size of Africa’s economy is poised to grow by 50 per cent ($1.1 trillion) to $3.7 trillion (Sh333 trillion) in the next five years with an expanding middle class expected to offer an increased demand for a wide array of consumer goods and services.