When all around him were busy celebrating Manchester United's late, late winner at Hull, Marouane Fellaini was busy rescuing a supporter being crushed against the advertising boards.
Marcus Rashford's injury-time strike sent United fans wild, with many spilling onto the pitch as the rush forward sent bodies flying.
And these extraordinary pictures show Fellaini rushing to the aid of a female fan that was quite clearly in some distress.
The Belgian midfielder, who has found himself back in favour at Old Trafford after consecutive summers when it seemed certain he would depart, directs stewards frantically to her aid.