×
App Icon
The Standard e-Paper
Read Offline Anywhere
★★★★ - on Play Store
Download Now

Captive markets revisited: How brands lure customers

Some markets can't capture anything. [XN Iraki, Standard]

Why should we have a Java restaurant in a hospital? Why pay parking fees in a hospital? Visitors are the key target, they often visit during lunch hour or evening hours.

Why kiosks at bus stations? Commuters have basic needs from hunger to buying home accessories.

Get Full Access for Ksh299/Week
Unlock the Full Story — Join Thousands of Informed Kenyans Today
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in