In business, like in any other aspect of life, there are general rules of thumb. In most cases, these rules are a guide to achieving business success faster and more easily. However, some rules are not cast in stone. A smart entrepreneur knows when to colour outside the lines for the benefit of their business. The decisions you make for your business should be guided by the uniqueness of the situation. Remember, entrepreneurship and risk-taking are inherently connected. Breaking the rules when the situation calls for it can lead to growth and increased net profit.