Online shopping has increasingly become one of the most preferred ways to purchase items. A report by the United Nations Conference on Trade and Development (UNCTAD) showed that online shoppers in Kenya doubled in 2017 compared to the three previous years.
The convenience that comes with online purchasing is the main reason as to why customers opt for it. Shopping online has become even more popular during this time when people are asked to observe social distancing and stay at home during the COVID-19 pandemic.