Welfare of Kenyan entertainers reviewed after Uhuru's State address

Creatives in the Kenyan entertainment industry are bound to heave a sigh of relief following strategic approaches pronounced by President Uhuru Kenyatta during the 2020 state of the nation address. The president acknowledged that the industry is of fundamental essence to the country’s economy.

He, however, observed that content creators have been unable to actualize their full potential due to a lack of enabling circumstances. Against such actualities, adoption of a new policy framework will enhance the solidity of the industry and foster a conducive atmosphere where players are empowered, and their efforts rewarded appropriately.