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Hallmark reverses position on same-sex couple ads after public outcry

The chief executive officer of Hallmark Cards apologized on Sunday night and said the company would reverse an earlier decision to pull television advertisements featuring same-sex couples from the wedding registry and planning website Zola.

In a statement, CEO Mike Perry said cable television’s Hallmark Channel “will be reaching out to Zola to reestablish our partnership and reinstate the commercials.”

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